Gotta Hand it to Him…

Dan Norvell knows how to get rad. Whether it’s on his Shield-adorned Sk8″ Deck or his Hucker, Dan’s figured out that rolling around in pools is a pretty good ‘coping’ mechanism. Dude’s got some goods in the can for the full-length too…


Fathead Bling

Just a little out and about in the UK streets with Alex Barton-Holme, a.k.a. Fathead. One day, one sesh, one love.


Rip Dat (Passero) Grip

Craig Passero crafted this little nug to herald the unveiling of his signature grip, and truth be told, it’s just downright delightful. Old skool, cool, urban awesomeness from Craig and his compadres. And that PASSERO GRIP is a’ight too! Soft, dual-patterned and available now in Black, Clear and Glow in the Dark.


Dagger Time

The boys are in the back tackin’ up the DAGGER today, our ultra-responsive park frame that drops in two weeks time. It’s got a low BB and standover, a steep head angle, a short rear end and threaded chain tensioners… ie. it’s a killer frame for slayin’ the park. We’re gonna send a super limited run of them, along with the 26mm WIDEMOUTH forks to powdercoat for glow-in-the-dark Sublime lime, so if you wanna take a stab at nabbin’ one of those kits, you’d better tell your local shop to pre-order one for you stat!



Are you particular about running a Pivotal but craving a cleaner-looking saddle to settle into? Allow us introduce our new Stealth Pivotal seat… a smooth, simple, Sharpie Shield-adorned number ergonomically-designed to delight your derriere while seated, that won’t get in your way while you’re standing on the pedals. Run it with our 320mm Long Johnson Stealth Pivotal post or any Stealth Pivotal or traditional Pivotal post (with socket extension).  Wanna know more about this 9.3 oz beaut? Read all about it over on Ride‘s “Know Your Roll” column.


Passero in Print

Craig Passero and his signature WHAMMO frame straight ownin’ a crooked rail in our latest Ride ad.


Kareem of the Crop – New Tees

When our latest batch of Made-in-USA, custom-crafted tees arrived last week, Kareem Williams happened to be lurking around The Building. Being the enterprising young man he is, “Crèam” wasted no time offering up his talents as a male model. We decided to hire him, but only under one condition, that he do some actual work while sauntering around the shop in his new, Shield-adorned swag. The above pictorial is an actual account of how that turned out…


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