Passero in Print

Craig Passero and his signature WHAMMO frame straight ownin’ a crooked rail in our latest Ride ad.


Kareem of the Crop – New Tees

When our latest batch of Made-in-USA, custom-crafted tees arrived last week, Kareem Williams happened to be lurking around The Building. Being the enterprising young man he is, “Crèam” wasted no time offering up his talents as a male model. We decided to hire him, but only under one condition, that he do some actual work while sauntering around the shop in his new, Shield-adorned swag. The above pictorial is an actual account of how that turned out…



O.G. Race Jersey – Going Fast

Rider’s ready… pre-order now! We did a smallish run of these retro-inspired O.G. Jerseys and are offering them on a pre-order basis while supplies last. If you want to make sure to get your size, you better move! These’ll go fast… pun intended. Shipping Sept. 1.




Blaze a trail to your local S&M dealer and pick up an American Made Sharpie Shield lighter and Flic your Bic with pride!



North of the Border

Sending a van full of vatos to Mehico for 10 days to film for the DVD was risky, but we’re happy to report that Hoder, Derek, Hobie, Andrew, Charlie, Craig and Kareem returned Stateside in (mostly) one-piece. If you were following us and/or the team on insta, you already know that Hoder made the dudes detour the van to the Superbowl, Kareem tried to commit Hari-Kari and Schubert got stuffed. If you weren’t – get on it – there’s more madness where this came from.


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