Say What?!? Sprocket Sale

Trail bosses, consider this your public service announcement… we’re selling 19mm L7 Sprockets for less than it cost us to make them! That’s right… you can cop these sprockets, available in Red, Gold, Black and Blue as well as in in Shield, Rasta, Camo and BTM-wrap for $24.95. That’s more than half off!


Pedal 101

Lightweight, strong, and down to get its (adjustable) traction on… the 101 Pedal is back! This classic, compact, 101mm square-platform pedal has fewer traction pins to reduce weight but comes with screw-in pins to pop in where you want ’em. It’s made of reinforced, cast-alloy to prevent breakage, is 9/16″ and available in black.


You Tired?

Time to tire up Shield Soldiers! We just got re-upped on rubber, so if you’ve been waiting on the MAINLINE in 20″ or 22″ or after 22″ tubes – we gotchu. ‘Till they sell out again that is…



March brings the wind, you don the Shield. Introducing (or rather reintroducing) the WINDSHIELD, our newest windbreaker that’s so hot, the first batch blew out of here before we could even tell you about ’em.  Available in Camo, Navy and Black, these 100 percent nylon jackets have cuffed sleeves, a drawcord at the bottom, are mesh lined and designed to “shield” you from the elements. Grab one today before they’re gone again!


Shredy or Not

SHREDNECKS just dropped in RED and PURPLE. You know… for those of you with some flair.


Cock Hucker

Hucker is S&M through and through… from his HB / Sheep Hills roots to his ‘Ride whatever the hell you want and have fun doing it’ attitude. That’s why we decided to update the stickers on his signature frame to the classic Holmes Cock. The frame is available in Chrome, Retro Red, Retro Yellow and Matte Black… four great looking Cock Huckers if you ask us. Get your hands on one!



If there are a couple of dudes who exhibit other-worldly biking ability on the reg, it’s Hobie Doan and Dan Norvell. And for that reason, the universe has bestowed upon them signature colorways of our newest frame, the UFO. Hobie’s cultivating that NW Green and Flat Clear for ya’ll, while Dan’s droppin’ Trans Purple and Flat Black on yer heads. Two sets of sig kush alien graphics aside, the UFO boasts the steepest head angle in our fleet and those integrated chain tensioners are intergalactic. Video bike checks coming soon.



Boyscouts and bikers rejoice! Our patch game just got that much stronger with the addition of these dope new Dept. of Biking and Shield patches. All of our patches have an adhesive, iron-on backing, making them a simple way to adorn a garment or rucksack of your choice. If you’ve got $2.99 and some sick, thrift-store threads, you’re well on your way to making a fashion statement. Your welcome.


22 Inch Long Johnson

Dem #BUILDINGBOYZ coming through with a cool-ass collab kids. We’re building up the FIT BF22 for Interbike today, and since we spec’d that bad boy with some aftermarket S&M goodies, including the not-yet-released 22″ SPEEDBALL tires (out in October) we figured we share a lil’ sneak peek. Also noteworthy, the LONG JOHNSON STEALTH PIVOTAL and STEALTH PIVOTAL SEAT on this shred sled come with a quick-release clamp allowing you to adjust your seat height on the fly for bar crawls and trail sessions accordingly.


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