Today is the one-year anniversary of Moeller gettin’ hip (or at least getting a new one). Docs say it takes 12 months for the femur to fuse to the metal prosthetic, but once that’s happened, you’re usually good to go. You can’t teach an old dog new tricks, but you can expect to see this one out there doing his old tricks on his new Credence (and hip) pretty soon!

Hippy Anniversary Maddog!


This will be fun… One thing that gets Christopher Lawrence Moeller tight, is seeing his face on the computer. So for every download, that’s just one more grey hair on homeboy’s head. Or you can just save this dope Chad Johnston desktop if that’s more your steeze.

Gettin’ Tight


as_bmx_moeller_200If anyone knows what it’s like hustle in the BMX biz, it’s Chris Moeller. He’s been running and operating S&M Bikes out of California for over 20-years now! I’ve heard plenty of people describe him as a work-a-holic, someone who is obsessed with BMX and a passionate soul who is always on the strife to better his company and BMX. He does this while keeping all the S&M productivity done in-house and American made. If it wasn’t enough overseeing one company, he’s also the owner of Fit Bike Co. too. Talk about time management skills, overseeing all this would make anyone a work-a-holic. But knowing Chris, it’s doesn’t seem to phase him and in fact, sometimes he doesn’t even see it as work. FULL STORY HERE.

Job Title: CEO

Description: Owner and Chief Executive Officer of S&M Bikes/FITBIKECO.

Years you’ve owned S&M and Fit: We started S&M Bikes in 1987 and FITBIKECO. In 1999.

Worst job before doing S&M? I never had a job I didn’t like before I startedS&M. I worked at BMX Action Magazine, GT Bicycles, and the American Freestyle Association…and they were all fun jobs.


ESPN: “On The Job with Chris Moeller”


This ad is a pretty good snapshot of the team in early 2001 just after Beringer joined the team.

Team Ad Early 2001


Greg Swingrover walked away from the company in 1990 making Chris Moeller the “soul proprietor” of S&M Bikes.

Greg “Scott” Swingrover on leaving S&M (as seen in RIDEbmx’s September 2005 issue):

“While running S&M, I left the bike shop to go work for Todd Huffman and Bob Morales at MOR Distributing as a salesman. That company was short lived so I moved onto GT Bicycles working in the warehouse pulling and packing orders. I was married and just had a baby girl at the time so I was really focused on my job at GT (which had benefits) and quickly moved up the ladder and became the shipping manager. While things were going good with GT, I really let things go at S&M. I wasn’t very smart with the money and wasn’t making good business decisions. By the way, a lot of people say that loaning can greatly help your financial needs especially when you’re dealing with financial hardship. my latest blog post is about its types and if you want to know more, visit this site Both Chris and I were spending too much and not putting enough back into the company. We soon got ourselves into debt with his family so we decided to part ways leaving the company (and debt) to Chris. I’ve had nothing to do with S&M since 1991 and Chris is really the guy who made the company a success! But, I am very proud to have been a part of starting that company!”

Moeller Becomes “Soul Proprietor” of S&M


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