Boozer’s Damn Fine Jam

Boozer’s Damn Fine Jam

The Shield Brethren was in fine form for our boy Boozer’s Jam at Sheep Hills this past weekend. Hucker went ham, Butler blew ’em away and Balls and Maddog were bustin’ threes! Freddy Chulo manned the mic and there were more classic S&M characters in attendance than you could shake a stick at. Having a couple #BuildingBoyz there in Brian Foster and Van Homan went over pretty well too! Apart from our Sales Squad breaking themselves off, the jam was a massive success. Boozer still has shirts too, so support a homie and hit him up on Facebook to score one for yourself.



Boozer Jam Saturday

If you are anywhere in the vicinity of Sheep Hills in H.B., Calif. on Saturday, you better be making your way to the Boozer Jam! We’re raffling all sorts of serious awesomeness off to raise some cash for our homeboy, so come ride, watch and win!



What the Chuck?

RIDE ran some riddles by Charlie Crumlish, so if you need to know what’s good with the dood, get your hands on the Mirra Issue of the mag. And if you’re in NYC, we just shipped Chuck north to take the streets by storm with Craig Passero. Stay tuned for details on meeting up with the dudes in the NorEast in the next couple weeks.




4-20 seemed like the perfect day to promote the fact that the SHREDNECK stem and X-MAN GUARD sprocket now come in SWEET LEAF like the ENDURO V.2 stem and fork caps. We’re trying to get all the products posted up on the site now, but if it doesn’t get done today it’s ’cause half the dudes here are high.




Introducing INTRIKAT 10″ bars – flat out the biggest, best bars in flatland. Available in black and chrome now!



Hoder Makes Bank

Hoder and Hobie are currently brutalizing the streets of Barcelona with Navaz behind the lens. You know what that means. Goodness. Until said goodness hits the airwaves, enjoy this happy snap of Mike making bank and make sure you follow the boys’ international escapades on IG.



So Dope

Trying to get your hands on that good sh*t? We got you. Allow us to introduce you to our little friend, the ENDURO V.2… a taller, less externally-machined version of the original. The new version has a 34mm rise, comes in 40mm, 49mm and 52mm and comes in both SWEET LEAF and BLACK. And if you need some leaf in your life, but can’t spring for a stem, just pop a cap in it… we got em in both M24 x 1.25 and M10 x 1.25.



We dropped this Charlie Crum creation at The Building Jam on Saturday and the stoke was HIGH. Check out the trailer for the biking movie we’re making above and get ready, it’s about to be brung!


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